3Dental
Case Study

The Client:

With dental clinics in Dublin and Limerick, 3Dental is Ireland's most modern dental practice providing all aspects of dentistry at an affordable price.

Originally setup to stop people going abroad for dental treatment, they have grown from strength to strength thanks to the satisfaction of their clients.

All treatment is carried out by fully qualified and experienced dentists registered with the Irish Dental Council, with these dentists trained in implant dentistry, cosmetic dentistry, oral surgery and many other specialist areas in the UK, the US, Europe, in fact all over the world and have treated over 25,000 patients in 3 years.

The Brief:

As a market leader, 3Dental pride themselves on ensuring that their service standards are consistently high at every opportunity including secure payment options for their patients. 3Dental had therefore been looking to find a PCI DSS compliant solution for customer not present transactions, in order to maximise the data security of their customers, whilst combatting the risk of fraud related chargebacks and reducing their scope for PCI DSS compliance..

The Solution:

Following an introduction to Gala Technology, from their acquirer partner, 3Dental deployed our multi-award-winning SOTpay solution within their organisation, simplifying PCI DSS requirements, negating the risk of fraud related chargebacks within the Card Not Present (CNP) channels, and reducing their processing charges.

SOTpay enables 3Dental to send secure and PCI compliant payments links via email or SMS, allowing the cardholder to remain in control of their sensitive card data and complete the transaction either in real time, whilst the agent remains in dialogue or at their own leisure.

SOTpay then notifies the required individual or department that the authenticated transaction has been completed, enabling 3Dental to do what they do best – expert dentistry.

“We believe in quality dental treatment, excellent customer service and have tried to make our prices accessible to people of all budgets, to ensure that you no longer have to travel abroad for affordable dental care. The deployment of the multi-award-winning SOTpay technology to allow our customers to process secure payments, is just a further indication of how deeply we care about our clients and patients and not only their oral hygiene – but their personal data too.”

Shauna Ward, Chief Operating Officer
3Dental

The Result:

Working with Gala Technology has enabled 3Dental to process secure, authenticated and PCI compliant payments across their Card Not Present (CNP) channels.

As SOTpay uses additional authentication processes during the transaction, the payment is converted from ‘non-secure’ to ‘secure’ and processed at a favourable rate by their acquiring partner, whilst protecting them from fraud related chargebacks.

Now, instead of asking their clients to provide their payment card information, 3Dental simply generate a secure branded payment link to their customer, which can be sent via email, SMS, or electronic invoice, enabling the customer to remain in control of their card data, whilst providing the flexibility for the cardholder to complete the transaction immediately or at their leisure.