In an era where the security of digital payments is paramount, Gala Technology has once again positioned itself at the forefront of innovation with the launch of Securafone. This groundbreaking service is set to redefine secure telephone payments, offering businesses a robust solution that transcends the limitations of traditional Dual Tone Multi-Frequency (DTMF) technology. With the imminent implementation of PCI DSS V4 on March 31, 2024, adopting Securafone's advanced features becomes not just an option but a necessity for businesses aiming for compliance and security.
Securafone is more than an incremental advancement; it represents a significant leap towards the future of payment processing. Jason Mace, the visionary CEO of Gala Technology, encapsulates this sentiment, highlighting how Securafone addresses the persistent challenges of chargebacks, PCI DSS compliance, and cart abandonment. The result? An enhancement in operational efficiency and a substantial boost in profitability for clients. This innovation is a testament to Gala Technology's commitment to protecting brands, empowering teams, and delivering a secure, seamless payment experience across multiple channels.
The launch of Securafone is timely, considering the growing concerns over the vulnerabilities of DTMF technology. Despite its compliance with PCI standards, DTMF has been unable to adequately address security breaches, high transaction fees, and operational inefficiencies. Securafone steps in to fill this gap, offering a seamless and secure payment process that builds consumer trust and loyalty, crucial components in today's competitive business environment.
Chris Evans, Gala Technology's Business Development Manager, sheds light on the operational benefits of Securafone. The solution significantly reduces the complexities and costs associated with achieving and maintaining PCI DSS compliance. Businesses can now provide a frictionless payment experience across various communication channels, including telephone, SMS, email, WhatsApp, live web chat, and social media platforms. This approach directly addresses the staggering 78.1% cart abandonment rate, enhancing customer service and satisfaction.
Securafone's innovative approach also targets friendly fraud and chargeback issues, offering businesses a more secure revenue stream. This enhancement in security and operational efficiency ensures improved profitability and addresses the significant financial and administrative strains that many businesses face today.
Jamie Parkin, Business Sales Executive at Gala Technology, emphasises the seamless integration capabilities of Securafone. Its robust, flexible API is compatible with cloud contact center solutions, CRM systems, payment service processors, and a wide array of contact center and hosted systems. This ensures effortless compatibility with major payment gateways and accounting packages like Sage, Xero, and QuickBooks, facilitating easy account reconciliations and marking a significant step forward in payment integration technology.
Gala Technology's launch of Securafone is a clear demonstration of their ongoing commitment to revolutionising payment solutions. By providing businesses with the tools necessary to protect customer interactions across all channels, Gala Technology is setting a new standard in the industry. This innovation not only safeguards digital transactions but also establishes a foundation for long-term consumer trust and loyalty, crucial elements for success in today’s digital landscape.
Gala Technology stands as a beacon of innovation in secure digital payment solutions. Recognised for their commitment to safeguarding customer interactions and streamlining payment processes, their award-winning services help organisations navigate the challenges of PCI DSS compliance, chargebacks, and digital payment security. Gala Technology is dedicated to enhancing customer experiences and operational excellence across various sectors, cementing its position as a leader in the digital payment solutions space.Start Your Free SOTpay Trial Today