With the surge in online shopping, ensuring the security of card transactions has become paramount. One of the pillars of this secure online experience is the payment gateway's 3D Secure protocol. Developed originally by Visa, this authentication system has now been adopted by many major card networks, safeguarding millions of transactions daily.
3D Secure, often referred to as "Three-Domain Secure", is an authentication protocol designed specifically for online credit and debit card transactions. Its primary objective is to add an extra layer of security, ensuring that the individual making the purchase is indeed the cardholder.
Initiating the Purchase: The cardholder selects their items and proceeds to the online checkout.
Authentication Challenge: If the card is enrolled in 3D Secure, an authentication challenge is presented during the payment stage.
Redirection: The cardholder is seamlessly redirected to a page controlled by their card-issuing bank.
Verification: Here, the cardholder might be required to enter a password, a one-time PIN, or even undergo biometric verification in some cases.
Completion or Declination: Post-authentication, the transaction either continues or is declined based on the verification results.
While various authentication measures exist, it's vital to discern their efficacy, especially in diverse contexts like contact centres. Dual Tone Multi-Frequency (DTMF) is a system commonly employed in telephone networks where different tones correspond to specific phone keys. When used for over-the-phone payments in contact centres, DTMF does not offer the benefits of 3D Secure. This absence can leave a considerable gap in transaction security. Companies that rely solely on DTMF may find themselves vulnerable to fraud-related chargebacks, incur non-secure fees, and grapple with elevated processing costs due to the inherent risks of such transactions. Hence, businesses must consider integrating more secure methods, like 3D Secure used by SOTpay, to ensure robust transactional protection and to sidestep potential financial pitfalls.
The essence of 3D Secure lies in its ability to authenticate transactions, drastically reducing the chances of fraudulent activity. For online shoppers and merchants alike, it provides peace of mind in an era where cyber threats are ever-evolving.
By understanding and appreciating protocols like 3D Secure, both consumers and businesses can foster a safer and more trustworthy digital shopping landscape.
Find out more about how Gala technology can help you become 3D Secure, eliminate fraud-related chargebacks, and reduce payment processing costs.Start Your Free SOTpay Trial Now