The Crucial Role of Touchpoints in E-commerce: Insights from Gala Technology

Date Published : 25th June 2023
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Gala Technology Insights on Touchpoints and Growth

11.10.2023 – In the digital age, where every business competes for online presence and sales, standing out has never been more crucial. The burning question remains: How can companies ensure they aren't just another fleeting glance on a customer's screen?

Jason Mace, the visionary behind Gala Technology, offers profound insights. "The key lies in a potent brand message coupled with multifaceted payment channels," Mace explains. He emphasises the importance of not limiting payment processes to just one platform. "Companies failing to process payments over diverse channels like phone, live webchat, email, SMS, and even social media are potentially leaving money on the table."

Today's consumers are savvy. Many have been lured by low prices in the past, only to experience regret when the quality doesn't match up. This has shifted the pendulum, making service quality and brand touchpoints even more vital than competitive pricing.

Data backs up this claim. SOTpay, Gala Technology's groundbreaking payment request technology, has experienced an impressive 160% growth in the past six months alone. Furthermore, a staggering 78.1% shopping cart abandonment rate across various sectors indicates an impending tidal wave of demand for enhanced service touchpoints.

There's an undeniable evolution in consumer behaviour. While the past two decades have witnessed a shift from in-person shopping assistance to digital interfaces, people inherently crave connection. There's a growing sentiment that 20 years of digital detachment might be reaching its threshold. Customers are now seeking reassurances, desiring to know they're investing in companies that genuinely value their business.

Gala Technology's commitment to excellence hasn't gone unnoticed. The company, responsible for the pioneering SOTpay technology, has recently been shortlisted for two prestigious awards. Jason Mace himself has been nominated for 'Businessperson of the Year' by the Barnsley and Rotherham Chamber of Commerce. Additionally, SOTpay has earned a nomination for 'Best Use of Technology' by UKCCF.

With such innovations and recognitions, Gala Technology stands as a beacon, showing the way for businesses to effectively navigate the e-commerce landscape.

About Gala Technology:
Gala Technology is a trailblazer in the realm of online payment solutions, dedicated to bridging the gap between businesses and consumers in the digital age. Their cutting-edge solutions, combined with an emphasis on the human touch, positions them at the forefront of e-commerce innovation.


Date Published : 25th June 2023
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About the author
Jason Mace  
Accelerating Business Success with Fast, Intelligent, and Seamless Card & Bank Payment Solutions
Jason Mace is a respected British author and award-winning CEO, known for his successful ventures in events, media, hospitality, property, and payment technology.

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