In today’s competitive luxury hospitality sector, every detail of the guest experience counts – and that includes how guests pay. As the demand for seamless, digital-first interactions continues to grow, outdated payment processes can undermine the very standards of excellence that five-star hotels are known for.
For The Ampersand Hotel, an iconic five-star property in South Kensington, London, this reality became clear when its manual card-not-present (CNP) payment process began to affect both operational efficiency and guest satisfaction. Recognising the need for transformation, the hotel turned to SOTpay by Gala Technology, integrated with Worldpay acquiring and their Opera Property Management System (PMS), to secure payments, streamline admin tasks, and deliver an effortless luxury experience.
Luxury hotels pride themselves on providing elegant, frictionless service — but behind the scenes, inefficient systems can cost time, money, and trust.
Before the transition, The Ampersand relied on a legacy payment workflow that placed a significant burden on staff and exposed the business to unnecessary risk:
Sensitive card data was handled by staff, expanding their PCI DSS compliance scope and increasing the likelihood of security vulnerabilities.
Manual payment entry into the Opera PMS meant staff had to match payments with guest folios, a time-consuming task that introduced opportunities for human error.
Labour resources were tied up with reconciliation and verification, reducing the time available to focus on delivering exceptional guest service.
Chargeback risks from unauthorised or fraudulent payments represented a constant threat to profitability.
Finally, higher transaction fees on card-not-present payments were quietly reducing margin, particularly across deposits and pre-payments.
For a hotel that strives to offer seamless sophistication, these inefficiencies simply didn’t align with their brand promise.
The Ampersand Hotel’s leadership team set out to solve a complex challenge: how to enhance guest-facing simplicity without compromising on security, compliance, or efficiency behind the scenes.
Their chosen solution was SOTpay – a PCI DSS Level 1 certified Pay by Link technology developed by Gala Technology. This cloud-based solution enables secure remote payments without ever needing to handle or store sensitive card data. Even better, it integrates directly with Worldpay acquiring services and posts payments automatically into Opera PMS, removing the need for manual reconciliation entirely.
๐ 100% protection against fraud-related chargebacks: Liability is shifted from the hotel to the acquiring bank, effectively eliminating chargeback costs from fraudulent transactions.
๐ Reduced transaction fees: By routing payments through authenticated links rather than higher-risk manual channels, the hotel benefits from lower acquiring costs.
๐ Labour cost savings: Payment automation reduces the need for admin time, allowing reservations and front desk staff to focus on core hospitality duties.
๐งพ Automated posting into Opera PMS: Each payment is instantly assigned to the correct folio, eliminating human error and saving hours of manual work.
โ PCI DSS scope reduction: No sensitive card information is handled by hotel staff, which reduces the compliance burden and strengthens data security.
๐ผ Improved audit trails: With centralised tracking of all transactions, financial oversight is strengthened — crucial for Financial Directors and Compliance Officers.
๐ Enhanced guest experience: Guests receive a secure, branded payment link via email or SMS. No phone calls. No paper forms. Just peace of mind.
The operational transformation was immediate. The Ampersand Hotel not only reduced its risk exposure and operational overheads but also saw improvements in its guest experience.
“SOTpay is an essential tool that enhances security, efficiency, and the overall luxury guest experience,” said a spokesperson for The Ampersand Hotel.
“It integrates perfectly with our Opera PMS and Worldpay, saving our team valuable time and ensuring each guest interaction reflects the sophistication we’re known for.”
Thanks to the automation of payment posting, the reservations team is now free from repetitive admin work. There’s no longer any need to track payments manually, no delays in confirming bookings, and no awkward follow-up calls regarding missing deposits. This has directly improved internal productivity, while also reducing the margin for error in financial reconciliation.
Moreover, the elimination of chargebacks related to card fraud has delivered clear financial benefits — particularly when dealing with international or last-minute bookings, where CNP fraud risk is historically higher.
On top of these improvements, reduced transaction fees have led to measurable cost savings — especially valuable in an era where hotels face pressure on multiple fronts, from rising utility costs to increased guest expectations.
Whether you're a General Manager, Financial Director, Revenue Manager or IT Compliance Lead, the issues solved by The Ampersand's transition will likely resonate:
Are you manually keying in card payments?
Are you exposed to the risk of chargebacks or PCI scope creep?
Are you still chasing unassigned payments in your PMS?
Are your staff spending more time processing payments than engaging with guests?
If the answer is yes to any of the above, a secure, fully integrated Pay by Link solution like SOTpay – especially when paired with Worldpay acquiring – could be a game-changer.
As guests increasingly expect seamless digital experiences, hotels must rethink not only what they offer but also how they offer it. In the case of The Ampersand Hotel, this meant reimagining their payment process to reflect the same level of care, trust, and excellence that defines the rest of their guest journey.
With SOTpay’s Pay by Link integration, Worldpay’s acquiring services, and Opera PMS, The Ampersand has eliminated inefficiencies, tightened security, reduced fees, and reclaimed staff time — all without compromising on luxury.
This is the future of hospitality finance: frictionless, 100% fraud-free, and fully focused on the guest.
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