Key Considerations for Implementing 'Pay by Link' Solutions

Pay by link payments are a rapidly growing trend in the world of online payments. These payments allow businesses to send their customers a link via email, text message, or social media platform, which the customer can then click to make a payment using their preferred payment method.

Pay by link payments are becoming increasingly popular because they offer a number of advantages for both businesses and consumers. For businesses, pay by link payments can help to increase sales conversion rates, reduce cart abandonment, and streamline the checkout process. For consumers, pay by link payments offer a convenient and secure way to pay for goods and services without having to enter their payment information on multiple websites.

A number of recent studies have highlighted the growing popularity of pay by link payments. For example, a study by Adyen found that pay by link payments grew by 300% in 2022. A study by BlueSnap found that 48% of merchants believe they have lost sales because they do not offer pay by link payments. And a study by PYMNTS found that 57% of Gen Z and Millennial shoppers say they are more likely to shop at a merchant that offers pay by link payments.

Payments by email, text message, and message platforms such as Facebook and WhatsApp are a growing segment of the pay by link market. A study by Twilio found that 67% of consumers are interested in receiving payment links via text message. A study by WhatsApp found that 58% of businesses are using WhatsApp to send payment links to customers. And a study by Facebook found that 47% of businesses are using Facebook Messenger to send payment links to customers.

Overall, the data suggests that pay by link payments are on the rise, and that payments by email, text message, and message platforms are a growing segment of this market. Businesses that want to attract and retain Gen Z and Millennial customers should consider offering pay by link payments via these channels.

• Choose a reputable payment processor that offers pay by link payments.
• Make sure your website and payment pages are optimised for mobile devices.
• Personalise your payment links by including the customer's name and the amount of the payment.
• Send payment links via email, text message, and social media platforms.
• Promote your pay by link payment options on your website and in your marketing materials.

By following these tips, businesses can make it easy for their customers to pay for goods and services using pay by link payments.


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