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Case Study:
How SOTpay Helped a Tyre Wholesaler Save £40,000 Annually



Introduction:

For over 45 years, our client has been the UK’s top wholesaler of tyres. But as the trade tyre market became more complex with new sizes, brands, and variations, they faced a major challenge: managing daily credit card transactions from backstreet garages was a pain. Not only was it time-consuming, but the company was struggling with PCI compliance due to the influx of credit card data entering their working environment. On top of that, they were slapped with a hefty £40,000 annual bill in non-secure fees, making their accounting process a total nightmare.

Challenge:

Our client supplies over 6 million tyres to back street garages across the country each year. But with an increasingly complex trade tyre market came a problem - their payment system was outdated and inefficient. Processing daily credit card orders over the phone was time-consuming and left them struggling with PCI Compliance, while the lack of customer presence made it impossible to verify client IDs. This resulted in a non-secure fee rate of 0.5% on each transaction, leading to an annual bill of £40,000. With the added headache of reconciling all these outdated payment transactions, the company was in desperate need of a modern payment solution.


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