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Case Study:
How Link-Pay-Bank Transformed The Auction Industry



Introduction:

In the fast-paced world of auctions, Gala Technology’s Link-Pay-Bank has emerged as a game-changer, propelling auctioneers into the future of secure and streamlined payment processing. With thousands of auctions conducted annually and staggering hammer total exceeding billions, Gala Technology’s innovative solution is set to make a significant impact on auction businesses worldwide. By harnessing the power of open banking payments, Link-Pay-Bank not only reduces fraud but also eliminates card processing fees, offering a seamless payment experience. One particular sector that has benefited immensely from this cutting-edge technology is high-value car purchases, where instant account-toaccount payments have become the preferred method.

Challenge:

Auctioneers face several challenges when it comes to payments. inconvenient bank transfers result in high costs and inefficiencies, while the recent surge in card-processing fees further burdens the industry. Additionally, auctioneers need a secure solution to safeguard their high-value transactions against fraud, all while providing a customerfriendly experience that facilitates instant account-toaccount payments.


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